KOIBIRD
Design & Art Direction for KOIBIRD, a luxury womenswear boutique based in London.
CAMPAIGN
KOIBIRD Hosts A Party
A high-summer campaign celebrating the joy of dressing up. As assistant art director, I designed the printed lookbook and supported the creation of digital assets that brought the brand’s playful maximalism to life across social, site, and email.
Photographer - Carolijn Jacobs
Art Director - Duncan Woods
Assistant Art Director - Hide Nogawa
Illustrator - Jiayi Li
CAMPAIGN
KOIBIRD x Loretta Caponi
This limited-edition collaboration with Florentine brand Loretta Caponi blended heritage craftsmanship with KOIBIRD’s bold spirit. As assistant art director, I supported the development of campaign and social assets that celebrated the collection’s femininity, texture, and playful elegance.
Photographer - Guen Fiore
Art Director - Duncan Woods
Assistant Art Director - Hide Nogawa
SOCIAL
Swipe Culture
Over the course of a year, I art directed KOIBIRD’s social shoots - shaping visual narratives that felt bold, irreverent, and unmistakably on-brand. From casting and styling to set design and post-production, each shoot was crafted to drive engagement while elevating the brand’s distinctive voice.
CAMPAIGN
Homeware Launch Campaign
To introduce KOIBIRD’s homeware category, I developed a campaign concept that leaned into sculptural forms, vibrant palettes, and tactile details - making the home edit feel as styled and bold as their fashion POV.
